PRIVACY POLICY

Your Privacy Matters to Us At Merit Appliance Repair, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights as our valued customer. Please read it carefully.

 

1.  Who We Are

Merit Appliance Repair is a professional appliance repair and HVAC service company serving the greater Twin Cities area in Minnesota. We operate the website www.meritappliancerepair.com and can be reached by phone at 651.900.4234.

References to “we,” “us,” or “our” in this Privacy Policy refer to Merit Appliance Repair. References to “you” or “your” refer to any individual who visits our website or uses our services.

 

2.  Information We Collect

We collect information you voluntarily provide to us and certain information automatically when you visit our website.

Information you provide directly:

• Full name and contact details (phone number, email address, home address)
• Service address and appliance details relevant to your repair request
• Appointment scheduling preferences and service history
• Payment information (processed securely via third-party payment processors)
• Communications you send to us, including inquiry forms and emails

 

Information we collect automatically:

• IP address, browser type, and device identifiers
• Pages visited, time spent on our site, and referring URLs
• Cookies and similar tracking technologies (see Section 6)

 

3.  How We Use Your Information

We use the information we collect for the following purposes:

• To schedule, confirm, and complete appliance repair and HVAC service appointments
• To communicate with you about your service, including appointment reminders and follow-ups
• To process payments and maintain accurate billing records
• To respond to your questions, concerns, or feedback
• To improve our website experience and service quality
• To comply with legal and regulatory obligations applicable in Minnesota
• To send service-related updates, promotions, or newsletters (with your consent, where required)

 

4.  Legal Basis for Processing

We process your personal information on the following legal grounds:

• Contract performance – to fulfill the appliance repair or HVAC services you have requested
• Legitimate interests – to operate, improve, and grow our business responsibly
• Legal obligation – to comply with applicable federal and Minnesota state laws
• Consent – where you have voluntarily opted in to receive marketing communications

 

5.  How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service partners: With trusted vendors who assist us in operating our website or providing services (e.g., scheduling software, payment processors, email platforms), under strict confidentiality obligations
• Business transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction
• Legal compliance: When required by law, regulation, court order, or government authority, or to protect the rights and safety of Merit Appliance Repair, our customers, or the public

 

6.  Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize returning visitors and analyze site usage.

Types of cookies we use:

• Essential cookies – required for the website to function properly
• Analytics cookies – help us understand how visitors interact with our site (e.g., Google Analytics)
• Preference cookies – remember your settings and choices

 

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

 

7.  Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, maintain accurate service records, comply with legal obligations, and resolve any disputes. Service and billing records are generally retained for a minimum of seven (7) years in accordance with Minnesota business record requirements.

 

8.  Data Security

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

 

9.  Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to certain exceptions)
• Opt out of marketing communications at any time
• Lodge a complaint with the applicable data protection authority

 

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request within a reasonable timeframe consistent with applicable law.

 

10.  Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before submitting any personal information.

 

11.  Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

 

Merit Appliance Repair — Privacy Inquiries Phone: (651)900-4234 Website: www.meritappliancerepair.comService Area: Twin Cities Metro, MinnesotaOur team is available Monday through Saturday to address your concerns promptly.

 

12.  Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. The revised Policy will be posted on our website with an updated effective date. We encourage you to review this page periodically. Continued use of our website or services following any changes constitutes your acceptance of the updated Policy.